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Opinion & Comment: Challenges in common
Posted by: JimEdwards on May 20, 2004 - 03:11 PM
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Source: The Vet Record COMMENT 22nd May 2004
‘ONLY 20 to 30 per cent of individual producers in livestock industries regularly engage private veterinary surgeons. In most instances, veterinarians are only called to treat an individual animal and whole herd/flock care is seldom undertaken. The explanation most frequently offered for the low utilisation is a belief by livestock owners that veterinarians are costly and do not add value. A second view is that veterinarians lack experience at selling their expertise.’
‘The commercial returns for services typically provided by rural veterinarians to individual production animal customers are barely sufficient to maintain most rural mixed practices and their viability is generally underpinned by companion animal medicine.’
‘ . . . some rural practices have difficulty attracting and retaining experienced veterinarians. If no action is taken and current trends continue, shortages could emerge, starting in remote areas with practices that have a high reliance on production animal services.’
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